A bulge of Baby Boomers, men and women, come through the doors of plastic surgeons in Brazil, willing to invest on themselves and wipe out wrinkles, plump up lips and lift droopy eyelids.

And, evidence suggests, more people are willing to get in line with models, actors and actresses.

Statistics indicate that in the United States, demand more than doubled between 2004 and 2006: about 7 million surgical and non-surgical procedures were undertaken last year.

In fact, plastic surgeons in Brazil  are able to do more, for less, thanks to advances in technology and undisputed artistic leadership. Cosmetic surgery has never been safer or easier.

Foreigners are coming to Brazil for plastic surgery: people from the United States and Europe, seek out this service for three main reasons: price, location and quality. In Fortaleza, Brazil, for instance, where is located Estetica Brasil, leading provider of plastic surgery services to foreigners, it is possible to save up to 70 % on some procedures.

Just as fees around the world vary, so do trends. In Brazil, cosmetic surgery is at an all-time high. Women spend a lot of time on the beach and are under enormous pressure to look good from all angles. The latest boom ? Liposculpture, combining body contouring and fat injections on the bottom. Brazilian girls like thin waistes and well-contoured buttocks. They want their backsides to be curvy and to be full.

The most popular surgery in Brazil is still breast augmentation  followed by liposuction  and body contouring.

Of all the cosmetic surgery seekers, Baby Boomers are leading the pack. The entire volume of procedures has gone up due to demographics, because the 50-plus age group is dominating the market with demands for facelift, eyelid lift and liposuction: the boomers have gone to school, paid off their mortgages and now they want to look after themselves.

And what better than a holiday in year-long sunny Fortaleza, Brazil, to recover after the procedure?