Most of the world’s information is not digitized. The vast majority is in print form, mostly in books. According to different surveys and reports, reading per se among young adults is not exactly on the wane, but the delivery mechanism has changed. Communications with words is flourishing, but on a new format. Most reading is now online.

For many years, especially in the West there have been doubts whether the written medium of narration would survive the ambush of technology. Will children, who spent most of their waking time in front of the TV or computer, continue to read books? Similar fears were expressed in the end of the 19th century with the emergence of films and cartoons. Books survived that era and maintained its position as a parallel “technology.”

Reading fires the imagination in the child. It encourages quick learning and widens his views, expands horizons and helps him learn about different people and places. It encourages imagination and curiosity. Reading gives children skills in handling complex ideas. But the future generation appears to be at a risk of going straight from an oral to a digital culture, skipping over the writing and reading culture in the process. Reading sharpens the thought processes of a child. It increases his or her attention span. It gives him the faculty of thinking and understanding. Child psychologists and counselors have often stressed the importance of the reading habit in modern-day children. However, it is quite obvious that the book culture is on the decline. Parents need to resurrect this habit as it adds multiple dimensions to a child's growth. 

Reasons for decline in reading habits among children are offshoots of technological advancements which have brought about overall changes in family, social and economic conditions.

• Reading is not considered a relevant leisure activity as it does not form part of children’s social interaction.
• Reading is considered a solitary pursuit and is not preferred in comparison with interactive chats on the internet.
• There is also an overriding desire amongst young people to spend time with their friends than remain at home and read.
• There is unprecedented rise in the price of books, while CD-ROMs are becoming more affordable.

Here is need to point the last reason, that there is unprecedented rise in the price of books, while CD-ROMs are becoming more affordable. This thing directly discloses the level of market prices of books but this thing is also in front of us that we can get books at lower prices also. Book clubs like India Today Book Club are here just to make the availability of books easy and affordable. India Today Book Club offers books with heavy discounts and gift items. Book reading is not as much expensive with India Today Book Club.